Ritchies growing in NSW

by admin on April 3, 2013

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Ritchies has become NSW’s largest independent supermarket network with the launch of its Harrington Waters Supa IGA store – the third of three former Coles supermarkets acquired across regional NSW.

Ritchies completed the acquisition of nine former Franklins supermarkets in 2012.

“We are very excited to be expanding our presence across regional NSW, with our numbers now totalling 70 stores nationwide,” said Fred Harrison, Ritchies CEO.

“With 29 stores in NSW, most of which are located in the country, we are now the largest independent supermarket network in the state,” Harrison said.

“We have formulated what we believe to be a very effective and aggressive marketing campaign for these new acquisitions and plan to tackle our competitors head on.

“A major drawcard for shoppers is our ability to take requests to stock hard to find food brands, many of which are unavailable at other supermarkets, and so far we have added between 3000 to 4000 new product lines to most of these new stores.”

Shoppers at Ritchies have access to loyalty programs including Myer One, Community Benefit Program, CB Mobile, Christmas Club, four cent per litre fuel discounts, and seniors discounts.

“With the addition of these new stores we expect the Community Benefit program to contribute between $500,000 and $600,000 a year to local community programs, schools and charities across NSW,” said Harrison.

 

Source – Inside Retail

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